WHAT IS GROWTH ORCHESTRATION?

These days, there’s a software solution for every problem, and that can be a problem! Growth orchestration is the solution to the problem of having too many software solutions. From building brand awareness and generating leads to closing deals and retaining your customers, your growth teams have many responsibilities for ensuring continued growth. By implementing growth orchestration, you can streamline your growth systems to allow your experts to focus on what they do best: grow your business

GROWTH WORKFLOWS

A growth workflow is any combination of teams and processes that directly contribute to the growth of revenue.

Pre-Sale Growth

Most commonly, sales and marketing teams are the basis of company growth workflows. These workflows generate new leads and close deals, capturing more revenue for company growth.

Post-Sale Growth

Growth doesn’t have to stop at acquiring new customers. Companies can grow by selling more products and services to the customers they already have, and by encouraging referrals from those customers.

Customer retention also has a direct impact on growth by ensuring every effort made by sales and marketing moves the company forward, instead of staying in place.

THE CURRENT STATE OF GROWTH

The Marketing Suite

Acme SaaS Co. has a platform they use to perform market research, and plan their ad campaigns, which later feeds into another tool that allows them to manage ads, and track results. From Acme’s landing page, prospects who sign up for emails will be added to a marketing automation platform

The Marketing Suite

Acme SaaS Co. has a platform they use to perform market research, and plan their ad campaigns, which later feeds into another tool that allows them to manage ads, and track results. From Acme’s landing page, prospects who sign up for emails will be added to a marketing automation platform

The Sales Suite

Once a relationship has been nurtured through an email drip campaign, it may be ready to have a phone call to have a demo scheduled with the sales team, before executing the demo on a screen sharing web app. When a prospect is satisfied with the demo, they sign a contract and process payment. With the new customer ready to start using their new SaaS tool, they receive onboarding training to learn the new system.

The Sales Suite

Once a relationship has been nurtured through an email drip campaign, it may be ready to have a phone call to have a demo scheduled with the sales team, before executing the demo on a screen sharing web app. When a prospect is satisfied with the demo, they sign a contract and process payment. With the new customer ready to start using their new SaaS tool, they receive onboarding training to learn the new system.

The Retention Suite

To maintain a relationship with their new customers, Acme has account managers regularly contact customers to provide additional training and professional services. When customers run into technical difficulties, they reach out to Acme through a chat system or by email, to receive rapid support.

All of these processes help Acme build rapport with customers, which lead customers to purchase additional services from Acme. These upsells opportunities are forwarded from the account manager to the sales team, so a new contract can be signed

The Retention Suite

To maintain a relationship with their new customers, Acme has account managers regularly contact customers to provide additional training and professional services. When customers run into technical difficulties, they reach out to Acme through a chat system or by email, to receive rapid support.

All of these processes help Acme build rapport with customers, which lead customers to purchase additional services from Acme. These upsells opportunities are forwarded from the account manager to the sales team, so a new contract can be signed

Stop Letting Deals Slip Through the Cracks

Complexity creates cracks for Acme’s prospects to slip through. Whether moving from one platform to another, or from one department to another, there were so many threats to a great customer experience. Acme experienced delays in their sales process, which cooled their hottest leads.

With so many points of entry, Acme struggled with data integrity. Without providing customer feedback to Acme’s sales team, they were missing out on increasing the value of their customers. With no attribution, Acme couldn’t glean actionable insights about what’s working, and what wasn’t.

ORCHESTRATION SOFTWARE

Like the conductor of an orchestra, orchestration software ensures all of the elements engage when they are supposed to, and blend together harmoniously. Working without orchestration software is like listening to one instrument at a time, and expecting to hear the whole symphony.

Unified Systems

UNIFIED SYSTEMS

You don’t want to spend all day flipping through tabs in a browser. When you house a dozen tools on a dozen sites, navigating your workflow becomes a challenge of its own. Growth orchestration software connects to all of the tools use already use for your tasks, and creates a single interface. When everything in one place you eliminate distractions and pave the way for focus.

You don’t want to spend all day flipping through tabs in a browser. When you house a dozen tools on a dozen sites, navigating your workflow becomes a challenge of its own. Growth orchestration software connects to all of the tools use already use for your tasks, and creates a single interface. When everything in one place you eliminate distractions and pave the way for focus.

WORKFLOW AUTOMATION

By creating two-way communication between your tools and the growth orchestration platform, you enable systems to cooperate in ways they never could before. Growth orchestration creates custom triggers, templates, and behaviors that automate tasks and streamline workflows. Automation is the key to scalability, allowing teams to execute more and hire less.

Workflow Automation

By creating two-way communication between your tools and the growth orchestration platform, you enable systems to cooperate in ways they never could before. Growth orchestration creates custom triggers, templates, and behaviors that automate tasks and streamline workflows. Automation is the key to scalability, allowing teams to execute more and hire less.

Dataflow Optimization

DATAFLOW OPTIMIZATION

Growth orchestration doesn’t just help you do more; it helps you see more. By putting all of your stats and figures into the same system, you gain clarity on trends and correlations. With all of your workflows united you can gain insight into process bottlenecks, which identifies ways to improve your operations. Growth orchestration injects data into your workflows, providing you the best information, at the time you need it most.

Growth orchestration doesn’t just help you do more; it helps you see more. By putting all of your stats and figures into the same system, you gain clarity on trends and correlations. With all of your workflows united you can gain insight into process bottlenecks, which identifies ways to improve your operations. Growth orchestration injects data into your workflows, providing you the best information, at the time you need it most.

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